Graphic Designs

Completion Date:

The Detail Doctor

A mockup brochure and business card for the business The Detail Doctor promoting their car detailing services

Software

Adobe InDesign, Microsoft Excel

For the next design assignment after Scrubs Car Detailing, the challenge was to create a suite of designs for The Detail Doctor, another business in the car detailing industry. The objective was to deliver a modern and simplified look while maintaining consistency with their existing brand. As part of redesigning their business brochure, card, and letterhead, it was essential to adhere to the same colour palette and fundamental layout. To ensure the project's success, a gantt chart was used to track progress and provide an accurate estimate of the time required to complete the project. The simulated client's brief emphasised the importance of creating a cohesive design that would appeal to their high-end customers. The end goal was to produce a polished and unified set of designs that would revamp The Detail Doctor's communication materials.

For design work such as this, Gantt charts are a valuable tool for visualising the project's timeline and progress. These charts show the various tasks involved in a project, their start and end dates, and help keep track of deadlines to ensure the project stays on track. In graphic design, they can be particularly useful for organising the various design stages and ensuring that they are completed in a timely and efficient manner. While Gantt charts have traditionally been created manually using spreadsheet software, there are now many online tools that can simplify the process. One such tool is Trello a popular project management tool that can be used to create visual boards and track the progress of various tasks. Trello is particularly well-suited to graphic design projects, as it allows the organisation of work visually, which is easier to track progress and ideas. In future projects, using Trello makes project management easier to set up and handle compared to Gantt charts.

... Final letterhead for The Detail Doctor
... Final business card for The Detail Doctor

When designing a business brochure, card, and letterhead, choosing the right software was crucial in achieving the desired outcome. In this case, Adobe InDesign was chosen over Adobe Illustrator for its specific features and capabilities that cater to the client's needs. While Adobe Illustrator is great for creating vector graphics and illustrations, InDesign is designed specifically for layout design and publishing. Thus making InDesign a better choice for creating printed materials. InDesign offers a wide range of features that make it easy to design professional-looking layouts, including the ability to work with multiple pages, create master pages, and set up grids and guides to ensure consistency across all pages. This will result in a cohesive and polished design that meets the client's needs and effectively communicates their brand message.

The Detail Doctor is a prestigious car detailing company based in New South Wales, Australia, that provides a wide range of top-quality services such as interior detailing, paint protection, paint correction, overspray removal, concrete removal, leather conditioning, vinyl wrap removal, and coffee spill removal, amongst others. In an effort to keep up with the times and provide their customers with a modern and fresh look, The Detail Doctor sought to update their outdated and tired business card, letterhead, and brochure design, while still maintaining the recognisability of their current logo. The design had to feature the company's CMYK colours of Blue C:70% M:15% Y:1% K:0% and Pink C:2% M:98% Y:0% K:0%, to ensure consistent branding across all their communication channels.

During the design phase of The Detail Doctor's project, the simulated client provided the existing brochure, card, and letterhead designs as a reference for the updates. With these references, layout ideas were sketched out to determine where information would be placed. The original design's colours and wave concept were carried over, and the wave was reimagined as a black bar with a single curve on the base of each design rather than on the side. The black base wave throughout the different designs connected them while filling white space. As part of the rebranding, the existing logo was not to be redesigned, therefore, design elements had to complement and tie into the logo.

Original brochure provided by The Detail Doctor

During the design phase of The Detail Doctor's project, the simulated client provided the existing brochure, card, and letterhead designs as a reference for the updates. With these references, layout ideas were sketched out to determine where information would be placed. The original design's colours and wave concept were carried over, and the wave was reimagined as a black bar with a single curve on the base of each design rather than on the side. The black base wave throughout the different designs connected them while filling white space. As part of the rebranding, the existing logo was not to be redesigned, therefore, design elements had to complement and tie into the logo.

After the initial brainstorming session, the project timeline was established and documented on a gantt chart. It included critical components such as design work, client communication, revisions, and research to ensure the project's success. The simulated client prioritised the need for frequent communication throughout the process, ensuring that the final product exceeded their expectations. To meet the printing requirements, the final designs were set to be 300dpi, with the business cards measuring 85mm x 55mm.

... Original letterhead provided by The Detail Doctor
... Original business card provided by The Detail Doctor
... Brochure working file in Adobe InDesign

In the development phase, ensuring that the designs were visually appealing and connected with the brand's identity was essential. To achieve this, utilising the figure from The Detail Doctor logo and incorporating it into the brochure created a seamless connection between the inside and outside pages. To maintain consistency, the brochure's blue and pink background colours were the same as the company's CMYK colours. As The Detail Doctor caters to luxury car owners, inappropriate images were avoided, such as the original sponges or bubbles, and instead were replaced with a simple black wavey bar. The text in the brochure was rearranged to make it more captivating and appealing, with added quotation marks on the front pages to add a trendy and interesting touch. The result was a sleek and modern brochure that aligned with the client's needs and target audience.

While designing the business card and letterhead, the Gill Sans font was used for all text elements, including the name, email, and address. With careful attention to detail, the available space was optimised on the business card, ensuring that no area was left unused. The design was strategically crafted to make all essential details more prominent and visible to the eye. In addition, improvements were made to the letterhead design by relocating the wave from the side of the document to the base. This change made the design more versatile and user-friendly for printing text on it. With this modification, adjustments to header and footer margins can be made more easily in most software, rather than having to adjust a single margin. This focus on usability and functionality resulted in a well-designed and thoughtfully executed final product.

While designing the business card and letterhead, the Gill Sans font was used for all text elements, including the name, email, and address. With careful attention to detail, the available space was optimised on the business card, ensuring that no area was left unused. The design was strategically crafted to make all essential details more prominent and visible to the eye. In addition, improvements were made to the letterhead design by relocating the wave from the side of the document to the base. This change made the design more versatile and user-friendly for printing text on it. With this modification, adjustments to header and footer margins can be made more easily in most software, rather than having to adjust a single margin. This focus on usability and functionality resulted in a well-designed and thoughtfully executed final product.

Upon reflecting on this project, several aspects worked well in tying the designs together. The black wave served its purpose as a unifying element, while the colour scheme on the business card complemented the logo. The quote mark in the brochure background was also a successful design element. However, some areas didn't work as effectively, such as the lack of differentiation between the body text and titles on the back of the brochure under "What's an express detail". While the bold text aided in separating the titles from the body, differentiating colours for the body text would have clarified the separation more easily. Despite the challenges, this project provided a valuable opportunity to learn more about brochure making, including layout and design. Using simple colours and shapes to create a cohesive brand was another significant gain from this project. To improve future projects, tracing over the character in the logo would produce a higher quality image, allowing it to be more suitable for digital online spaces. Tracing the logo would also enhance the resolution on the letterhead and business card. Doing so would make the entire brand design more versatile across all media formats.

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